About

Meet Farrieda, the creative hands behind FARÏDAÉ.

FARÏDAÉ was born from a deep admiration for nature and a love for expressive beauty. Each piece is created to offer a connection to nature, to femininity and an invitation to stand out, boldly and authentically.

About the Artist

I’m Farrieda Smit. Founder, designer, and maker behind Farïdaé.

My work is driven by a deep love for nature, beauty, and women and the desire to bring them together through craftsmanship.

After working in the beauty and fashion industry longer than a decade, I began to feel disconnected from its fast pace, lack of quality, and absence of true artistry. I saw a world shaped by trends, unrealistic standards, and discomfort, rather than authenticity, care, and expression.

Farïdaé was born as a response to that.

I choose:

• slow, intentional creation
• beauty rooted in nature
• designs that feel alive, not mass-produced

Every piece is made by hand in the Netherlands, using real flowers and mindful processes. Not just to create something beautiful, but to offer you something that feels personal, expressive, and real.

Farïdaé is more than jewelry.
It’s an experience.

A way to feel connected to yourself, to nature, and to the beauty you carry. 
FARÏDAÉ is a tribute to all women, a reminder that you are meant to blossom, allowed to take up space, and to embrace your uniqueness fully;

The name FARÏDAÉ comes from the Arabic name and meaning unique and precious. Each handmade piece sends a message, from heart to heart, woman to woman, that you are worthy, loved, and beautifully one of a kind.

Most jewelry is designed and handcrafted solely by me. I do slowy start to have selected collaborations alongside other artisans to be able to create FARÏDAÉ pieces using different disciplines then mine, such as stone setting and soldering. 

Supporting ethical, fair, and meaningful co-creation is a core value of FARÏDAÉ. Honoring the hands, stories, and creativity behind every person, every piece.

Thank you for being here.